Kartikeya Sharma Managing Director of iTV Network, launched a new TV channel in Bhopal on June 3, 2012. The channel is named India News Madhya Pradesh/Chattisgarh. India News Madhya Pradesh/Chattisgarh will primarily focus at delivering news and information.
Madhya Pradesh Chief Minister ShivraJ Singh Chouhan and iTV Network managing director, Kartikeya Sharma were some of the eminent personalities amongst others present at the inauguration of the new channel.
In four years, the iTV Network group had launched India News Bihar, India News Jharkhand, India News Rajasthan, India News UP and India News Haryana channels. After India News Madhya Pradesh and Chhattisgarh, the plan is to launch in Himachal and Uttarakhand in mid-July. “With this, we will complete the Hindi heartland expansion,” said Sharma. Regional is the way to go for India News. “We truly believe that regional channels not only compete with other regional channels in that region, but also with national channels. People’s expectations are high and they expect regional channels to be the same as national channels. So, it’s important to have same packaging, presentation, look and feel,” Sharma had said in an earlier interaction.