Information TV is on an expansion drive. On one hand, the company is looking to consolidate its Hindi offer India News with not only a national channel but also create a seven-channel bouquet catering to various markets in Northern and Central India. On the other hand, it is looking to complement the offer by investing in the English news space with the purchase of general news channel NewsX.
NewsX, hitherto owned by Vinay Chhajlani – Jehangir Pocha combine, is now a 100 per cent Information TV owned company. For now, Pocha continues to be involved with the channel as its Editor-in-Chief.
Industry observers state that the deal implies consolidation and investment in the Indian news media space. Even though Kartikeya Sharma, Managing Director, Information TV does not divulge the commercials of the transaction, he speaks to exchange4media on why NewsX and the changes that can be expected in the brand in the near and long-term future.
Please share more on the thought process behind the deal.
NewsX was a logical expansion for us. Read more at: http://www.exchange4media.com/47245_quick-five-with-kartikeya-sharma-on-newsx-purchase.html