Union Budget 2015: Broadcasters await concrete and corrective Budget

Union BudgetAll eyes are on the upcoming Union Budget to be announced on 28th February. Many reforms are expected from the Budget. We spoke to leading broadcasters for their Budget wish list.

Kartikeya Sharma Managing Director – iTV Network feels the expectation is very simple. He said, “We need to actually come to that magic number in terms of percentage growth that is required and I think at least the initial signals of the new govt are on the right track. There are certain issues, like ordinance, policies they are implementing, which are going to make a huge impact on growth. I think we are moving towards that direction, hopefully we will see lots of decisions being made in coming months.”

He added, “I am optimistic and positive that we are poised well and we are here to grow in the coming months and perhaps the next year as well. We should be ahead of China and I think that’s a very possible thing in terms of percentage GDP growth that we want to achieve. I think our time has come now and where we can create our names and mark on the world stage.”

M K Anand, CEO, Times Group hopes for ‘Acche Din’ with this government. He said, “Media industry relies to a great extent on advertising and that is best served when the general economic climate is positive. My simple expectation is that this Government’s maiden budget is able to keep the faith of people, investors and businesses that there are clear steps towards Achche din that it has promised and on the back of which the markets have already reacted positively over the last 3 quarters. Overall, there should be clear structural correctional steps that are logical, feasible and credible. There are high expectations and that makes it all the more tougher. I feel, the budget will live up to them.”

Source: http://www.exchange4media.com/59211_union-budget-2015-broadcasters-await-concrete-and-corrective-budget.html


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