MUMBAI: News network iTV will sport a new look starting today. As part of the rebranding initiative, the network has also launched its first-ever corporate brand campaign covering all its media brands, namely NewsX, India News (both national and the four regional channels), and its two print publications—’The Sunday Guardian’ and ‘Aaj Samaaj’.
Having the theme of ‘Connecting dots’, the new brand campaign will replicate the channel’s vision and editorial ethos.
Speaking on the launch of this campaign, iTV Network MD Kartikeya Sharma said, “This is the first time we are launching a brand campaign for the entire network. This will take the network’s philosophy to the next level.”
iTV Network Group CMO Savvy Dilip said, “We are confident that this new look of the network, complemented by this brand campaign, will be highly appreciated and bring in a breath of fresh air to the brand. This campaign will be supported by a robust 360-degree marketing campaign.”