Setting up the ITV Network was a leap of faith for Kartikeya Sharma. Taking every challenge in his stride, the network’s Group Chairman talks about right decisions made at the right time, power of ‘differentiated content’ and what makes ITV grow at a time when the news genre bleeds. He is also upbeat about ITV’s soon-to-be-launched integrated social media platform, which he expects to be a key differentiator
Television news is a genre that always manages to make ‘news’ both on-air and off-air. While critics complain that personality driven news and on screen debates are anything but news, off screen this genre has seen its share of action. At a time when news broadcasters are grabbing headlines for being up in arms about the 10+2 ad cap (potentially hurting earnings), lay-offs and the genre as a whole bleeding, the Information TV Network (ITV) has slowly and steadily crept up the TRP ladder. Kartikeya Sharma, Managing Director ITV Network tells us that the media company’s focus on ‘News Not Noise’ has aided this growth. “It’s been a good journey, but a tough one. The initial four years were not very fruitful for the company but the last two years have helped us grow considerably in the segments where we are present,” he observes.
Sharma’s story is one of grit and determination, his entire entrepreneurial journey a studied and step-by-step process, one that combines immense ambition with measured but determined execution.